Competitive landscape innovation turns to flavours red bull editions is ensuring growth for the austrian brand indeed, red bull, being the leader in energy drinks in belgium, a category with a low penetration rate, needed to find something to attract new consumers. Energy in belgium describes energy and electricity production, consumption and import in belgium it is governed by the energy policy of belgium, which is split over several levels of government for example, the regional level is responsible for awarding green certificates (except for offshore wind parks) and the national. The ob- jective of this review is to give a general overview of the current energy drink market in regard to its size, target market, ingredient profile, potential benefits, safety, and regulations market size energy drinks fall into the category of functional beverages, which also encompasses sports and nutraceutical drinks as. Global energy drinks market: overview sports and energy drinks have transitioned from being a niche product to one of the fastest growing product categories in the global soft drinks market this change has primarily been brought about by a growingly evident consumer focus on health and fitness moreover, as the.
United arab emirates energy drinks category profile - 2015 dec 31, 2015 | usd 794 energy drinks category profile reports provide a comprehensive overview of the energy drinks markets compiled from canadean's global soft drinks report series, the reports offer a cost effective way of quickly gaining an. Energy drinks market analysis by product (alcoholic, non-alcoholic), product type (non-organic, organic, natural), target consumer (teenagers, adults the teenager consumer category has been projected to observe moderate growth and penetration in the global market and the consumption of energy drinks by.